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So, as many of you will know, CRM stands for Customer Relationship Management, but what does this really mean? For some this means marketing, for others it means a sales database and for others a communications register. So what is the right answer? The real answer is a combination, but it depends on your business, your goals and your customers. CRM is typically a technology solution that helps you deliver strategies to manage sales for new business and prospecting as well as manage existing business relationships and customers. In the…

Brora Golf Club, who recently celebrated their 125 year Anniversary in 2016, is widely recognised as one of James Braid's finest pieces of work. An hour north of Inverness, this challenging but fun golf course is meticulously maintained by green staff and has been regularly acclaimed for its quality. The club offers a true links golf experience and is described by 5-time Open Championship winner Peter Thomson as "the best traditional links course in the world". With breath-taking views of the course and ocean from the newly refurbished clubhouse, Brora…

As we all know, taking back-ups of club data is a chore, but we all know the importance of doing it, right? ESP's Ray Reilly does, that's for sure. Ray, a member of the support team at ESP Leisure for the past 13 years, works closely with our clients and system users. As part of his day to day duties of looking after our customer server base, he uncovered a few challenges that our clients were having around data back-ups, that were causing some headaches. Typically, ESP clients would tend…

ESP Leisure have secured the signature of one of the big targets in this January's transfer window. Mike O'Connell from Burhill Golf and Leisure has joined the ESP team as Operations Manager. Mike decided it was time for a change and in turn has been the target of many companies in the golf and leisure space. Despite the multitude of interest, Mike signed with ESP Leisure, which is great news for the company and our customers. Mike will join the team with a wealth of experience across golf and leisure…

Allerton Manor Golf Club has partnered ESP Leisure to use their core modules of Admin, F&B, Retail Bookings, along with extra add on modules, Accounts Integration, Course Ranger Software, Integrated chip & pin and finally ESP's on the go Mobile Technology. We look forward to working closely in the future.

The London Golf Club (LGC), situated close to Sevenoaks and Brands Hatch has been a regular in the lists of top golf clubs in the UK and Europe for many years now. With two championship quality golf courses, LGC has been host to major tournaments on both the European Tour and Senior European Tour calendars, including the prestigious Volvo World Matchplay and one of the European Tour's premier events, The European Open. As a multi-faceted business, LGC's requirements for technology are vast, from managing events and weddings to providing online…

Surbiton Racket & Fitness Club are now live with the Elite solution, Using F&B, Retail bookings, CRM and accounts integration. Great to have met the team for training at our offices and have another fantastic leisure client on board.  

West Hants is a prestigious and luxurious facility that boasts internationally renowned clay tennis courts, an indoor tennis centre, four squash courts, a state of the art gymnasium, two air-conditioned fitness studios as well as an indoor heated swimming pool and a dedicated High Performance Gym. ESP are providing Admin, Access Control, Retail and Bookings modules to this fantastic sports and fitness venue and look to forge a great partnership.

Whitehaven Golf Club have chosen ESP's Elite to run Admin, Retail, Bookings, F&B, Range and Access Control. Whitehaven Golf Club is one of the Western Lake District's finest golf clubs, An 18 hole championship course with a state of the art 16 bay driving range. ESP is delighted to be providing Whitehaven with our proven management solution and the partnership of which will form over the coming years.